Sadly, having great content is just not enough to make you grow as a content creator. You should be aware of a few things to take into consideration in order to elevate that great content and help it reach its full potential. Here are a few things you should consider right before posting:
Timing of the post
Not only should you know the peak times when your audience is using their socials, but also what else is going on around you. It’s not great timing to post something like a makeup tutorial when the whole world is taking about the Black Lives Matter movement. Take the time to really analyze your audience and when the right timing for your post.
Caption and hashtags for SEO
When you post something, you want it to be SEEN and easily found. Use the right hashtags for your post! This will help people find your content when they’re searching for something similar, which will result in bigger reach, and hopefully, more followers!
Is it relevant?
ALWAYS check for the relevancy of your content. Is this what people want to consume, or should be consuming right now? If the answer is no, or maybe, the post can wait for another time! Never be insensitive or out of the loop, because that’s a red flag for a lot of people, and may cause you to lose followers and credibility. Instead, be aware of what’s going on and understand that your content should be created around that.