t’s very important to stay up to date when it comes to actually knowing how the Instagram algorithm works. It can create a huge difference in your posts’ success, and actually let you know what type of content you should be creating. Here are a few tips to get discovered with Instagram 2021 SEO:
1. Your bio says 150 words
Make sure to include key words in your bio and make it short and sweet. Add words that actually describe your content or platform, rather than random quotes or your age.
2. Oh na na, what’s my name?
Your name (not your username) is the most important thing when it comes to SEO optimization. Make sure to include a key word or two that describe what your platform is about.
Example: Jane Doe | Skincare coach
3. Hashtags never go out of style
Create your own lists of hashtags that work for your content. Keep them handy and always use them: they will help amplify your reach and get exposed to people who don’t follow you.
4. You’re not like the others…
Your content shouldn’t be the same as everyone else’s. Make sure that your platform is unique and that your niche is not easily replaced. Yes, there are many people who might have skincare, fitness or makeup-related content, but what sets yours apart?
5. Caption game strong
The Explore page actually takes captions into consideration when choosing what type of content to show you. Make yourself visible by always using the right key words that not only describe your content perfectly, but also are popular enough that many people want to see that type of content.