When talking about social media in 2020, you’re probably referring to either Instagram, TikTok, or Facebook: those are the big 3 right now. While some people like to be present in just a few, or only one, others love having a social media presence in all of them. Here we share some of the characteristics each of those have so that you can see which is working best for your type of content!
• Most used currently: Has an opportunity for expanding your audience.
• You can include many content types, such as regular posts, videos, stories, IGTV, Reels, etc… all in one place!
• Very visual: It’s all about posting great pictures, so be aware of lighting, angles, and editing.
TikTok
• New platform: Has potential for you to gain followers quickly. It’s also highly addictive!
• Great for visual, funny, and short content: Think tutorials, recipes, workouts, comedy, storytimes, challenges, etc.
• Long standing: It’s been there for so long, and people still use it! It’s trusty and great for building a community.
• Great for business pages and ads
• Best place to create one-on-one connections, answer questions, reply to comments and reviews, and let your audience be part of your platform.