When a brand sends you a gift for you to promote on social media, you usually do an unboxing of the product. This is mostly done on stories, however, you could do a live, a video post, or an IGTV. Here are a the steps you should follow once you start recording:
1. Make sure your reaction is genuine
The best unboxings are the ones where the person is surprised. Rather tan opening the product before recording, wait and record your genuine reaction, as it makes your content seem more real and authentic.
2. Take your time
Don’t make it so long that people will start skipping your stories, but definitely make sure that you take the time to actually see and open everything that was gifted to you. For example, if you got a box full of products, don’t just open 2 or 3. Instead, open each and every one of them. People want to see what you got, and it also looks good for the brand because it makes them feel like you really care about the package.
3. Come prepared
If you see that the packaging might be hard to open, grab your scissors before recording. If you see that your phone/camera’s battery is low, grab your charger. This will ensure that there are no interruptions or distractions and everything runs smoothly.
4. Find the right tags
When a brand sends you a package, they usually want you to share the content using a certain hashtag or tag, or maybe even including a discount code. Make sure that you know this beforehand so that you can include it in your content.
5. Be thankful
Not all content creators are sent packages and gifts from brands, so be thankful! This brand thought of you and realized that they would love it if you had something of theirs. Make sure to say “thank you” and to open each package with joy. This might make or break the idea of future collaborations with them.